Luxury Living Trends: Embracing Health and Wellness

Health Trends

Luxury Living Trends: Embracing Health and Wellness

Today’s consumers spend billions of dollars each year for health club memberships – the opportunity to ride a stationary bike or participate in a few group fitness classes – or not use the membership at all. With one in every five Americans paying for a gym membership – it makes sense that developers continue to up their game when crafting wellness amenities in the newest residential buildings.
The fitness center is an amenity that has undergone a significant transformation in recent years – no longer just a place to exercise, it has become a place where residents find wellness, and socialize with like-minded neighbors.

Full-service, state-of-the-art fitness facilities with a broad array of traditional to trendy health and wellness amenities have become essential to any luxury residential offering. Professional classes such as yoga, aerobics, cardio and strength training, specialty fitness programs and massage studios are very much on trend.

The “fitness center” is a thing of the past

The days of an elliptical machine, weight bench and some free weights in a community gym are no longer enough to satisfy discriminating homebuyers.

Conventional exercises have even turned into specialties and new programs are being developed at a brisk pace. Digital fitness trends are being driven by technology and demographics; on-demand fitness services such as Peloton are at the forefront, taking advantage of improved internet accessibility and streaming capabilities.

A shift toward holistic wellness also seems to be here to stay. What was once a luxury, spa treatments are gradually becoming a necessity for a healthy lifestyle. As homeowners are incorporating massage rooms, saunas, steam rooms and deep soaking jet tubs into their single-family homes, developers are right on board with this trend to create the perfect personal retreat in their residential amenity areas.

Bringing wellness home to Virage

The developers and designers Virage have been mindful of these trends and desires in the creation of the club level fitness and wellness amenities at Virage. Our wellness center will offer residents the latest in state-of-the-art cardio and strength training equipment, along with high-tech equipment staples. A private exercise studio will offer a space for yoga, fitness classes and more equipped with audio and video. The gracious Virage concierge will arrange private personal training, yoga/pilates instructor services, or coordinate the use of the tower’s private massage studio for an invigorating treatment.

With separate women’s and men’s locker rooms, residents will have a private space to freshen up, enjoy the steam showers and safely store belongings while they focus on health and wellness. Learn more about the unmatched fitness and club level amenities as Virage is under construction.